The new iPad Microsite

My new iPad Microsite ad (EDUCATIONAL PURPOSE):

Note: The New iPad Microsite is purely EDUCATIONAL. Not for commercial. Thanks.

The website will be showing various key features of the new ipad like its new retina display and iSight. Another section contains reviews which the new ipad is compared with other contemporaries. You are welcome to visit my website!

Singapore F1 2012 with Julianto

Formula One - SINGTEL Singapore Grand Prix 2012

Formula 1 is back to light up the streets of Marina Bay on September 21st to 23rd. Catch your favourite racers (if you can), Sebastien Vettel and Mark Webber - Red Bull Racing, Lewis Hamilton and Jensen Button - McLaren, and Fernando Alonso and Felipe Massa - Ferrari.

Will the crowd favourites be the obvious winner? Or will the underdogs like Force India, Williams, and Sauber cause an upset? Expect the twists and turns in the only F1 night race.

So how does the Marina Bay Street Circuit look like? Experience the lap with Red Bull's Mark Webber:

Here is a map of the Marina Bay Street Circuit:

Singapore F1 race track

Who will be performing for this year's F1 concert? There will be performances from Maroon 5, Jay Chou, Pretenders, Katy Perry, The Proclaimers, and The Bananarama. Additional artistes will be announced in coming months!


For more information on ticket sales, visit the official Singapore Formula One website.

Digital Marketing Campaign: Chalkboard on Clickability

 

What is the name of the company and nature of the company business in the video?

Standing Sushi Bar.

What is the objectives of the video?

To find out how companies use social media to expand their company.

How does the company make use new media technology for improving business? (Give some examples that the business owner mentioned in the video)



 Which are the social media that the company use, and what is the benefits of the social media that the company use?

Twitter. Monitor feedbacks. What people are saying about the industry in general.

Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?

Professional crowd. Indirect marketing. Spreading of offers and promotions.


What is Chalkboard, and how it works?

Location-based advertising solution. Updates discounts, promotions, and events of the restaurants near them. Works like adSense.

How does Chalkboard connects people?

Move the ads from mobile phones to web. Integrate the web with social media.

What are the critical success factors for using Chalkboard application?

Promote the app so that more people are using it. Consistent updates on promotions.

What are the rules and trends for SMEs when using online social media technologies?

Rules:

1. Is a must to use social media
2. Respond well to critiques
3. Look for new avenues for advertising

Trends:

1. More people using smart phones
2. Low technology marketing costs
3. Personalized key messages

About ME - Julianto

Hi i am Julianto! I am a student from Temasek Polytechnic, Diploma in Interactive Media Informative. I am currently in my third year.

I am a Web & Graphic Designer. I am also into SEO and Digital Marketing.

Football and badminton are my personal interests.

Thanks for reading my blog!

My current project: iPad Microsite
                              Facebook
                              Twitter @NewIPadJulianto


Visit: My personal Facebook and LinkedIn

Week 2 SDL

- List some examples of Traditional Marketing and Digital Marketing techniques.

• Traditional Marketing
• Consumers as Viewers
• Impressions/Frequency
• Broadcast Media
• Schedule-Driven
• Marketer-Led
• Push Marketing
• Traditional Media Planning
• Manage PR
• Integrated Marketing
• Sometimes Data-enabled
• Post-campaign Tracking
• Partial ROI

• Digital Marketing
• Consumers as Participants
• Involvement/Interaction
• Addressable Channels
• Time Shifted - Anytime
• Consumer-initiated
• New Media Planning
• Digital Influence
• Unified Marketing
• Always Data-enbled
• Real Time Measurement
• Optimization - What Is Viral Marketing?

- What is Viral Marketing?

• Marketing techniques that promotes brand awareness through social network. It can take the form of video clips, flash games, ebooks, images, and text messages http://en.wikipedia.org/wiki/Viral_marketing

- List FIVE different social media tools for digital marketing.

• Crowdbooster to manage social media activities like facebook and twitter
• WordPress
• Google Alerts - Monitoring online reputation
• SocialOomph - Manage tweets
• Pagelever - Facebook analytics

- List out the pros and cons of using email as the DigiMarketing strategy.
Pros:

• Global reach
• Lower cost
• Interactive - images, videos, music, quiz game
• Highy personalized - Greeting individuals

Cons:

• Long term costs - Once contacts reaches 10,000, price will increase
• Deliverability and spam filters - could be viewed as spams
• Consumers not interested in receiving information they have not requested

Digital Marketing Campaign

1. What is the name of the company and nature of the company business in the video?

Upfront Media - Consultancy firm which offers marketing solutions, advertising plans to boost sales

2. What are some of the strategies that the company would implement for the New Media campaign for their clients?

Find out whether the company is ready and is suited for the social environment.
Eg: If a company wants sales in short term (3 months), it does not need social. Social is for long term engagement - nurture people, relationship with clients.

3. How does the company determines which social media tools that is appropriate for the clients' branding?

Restaurant with specials - Twitter
Community - Facebook
Videos (How-to) - YouTube

4. Give the example that the company stated as the successful digital marketing campaign.

All Old Spice Odor Blocker Commercials  http://www.youtube.com/watch?v=WrE-AhX-qtk


5. What are the Marketing strategy that the company mentioned to gain customer loyalty?

Conversation with customers. Customers feedbacks/responses.
Tracking how many people visit the site and how many came back.

6. What did the video mentioned about succeeding in social media marketing?

Think long term, know your target audience, and take critique seriously

Microsite

Microsite of Manchester United: Events

http://www.unitedevents-manutd.com/

A Microsite is a smaller, more simple website – a subset of your main website – that’s extremely focused for a specific reason. The Manchester United's microsite is focusing on upcoming events

Benefits:

A Microsite can be developed with highly specific optimization, which will drive Search Engine traffic more quickly than a traditionally optimized site.

Microsites keep your visitors focused on the item or service at hand

Your Microsite is the perfect way to appeal to a new and different audience

Microsites are supercharged lead generators

Microsite domain names can be keyword rich

Microsites present exceptional design opportunities

Microsites help your business promote global vs local