Week 2 SDL

- List some examples of Traditional Marketing and Digital Marketing techniques.

• Traditional Marketing
• Consumers as Viewers
• Impressions/Frequency
• Broadcast Media
• Schedule-Driven
• Marketer-Led
• Push Marketing
• Traditional Media Planning
• Manage PR
• Integrated Marketing
• Sometimes Data-enabled
• Post-campaign Tracking
• Partial ROI

• Digital Marketing
• Consumers as Participants
• Involvement/Interaction
• Addressable Channels
• Time Shifted - Anytime
• Consumer-initiated
• New Media Planning
• Digital Influence
• Unified Marketing
• Always Data-enbled
• Real Time Measurement
• Optimization - What Is Viral Marketing?

- What is Viral Marketing?

• Marketing techniques that promotes brand awareness through social network. It can take the form of video clips, flash games, ebooks, images, and text messages http://en.wikipedia.org/wiki/Viral_marketing

- List FIVE different social media tools for digital marketing.

• Crowdbooster to manage social media activities like facebook and twitter
• WordPress
• Google Alerts - Monitoring online reputation
• SocialOomph - Manage tweets
• Pagelever - Facebook analytics

- List out the pros and cons of using email as the DigiMarketing strategy.
Pros:

• Global reach
• Lower cost
• Interactive - images, videos, music, quiz game
• Highy personalized - Greeting individuals

Cons:

• Long term costs - Once contacts reaches 10,000, price will increase
• Deliverability and spam filters - could be viewed as spams
• Consumers not interested in receiving information they have not requested